A place for our people to proudly call home.
A space they can display their proudest moments.
An environment they can share their opinions.
An invitation for our industry to get to know us better.

For more than sixteen years, we’ve been obsessed with passions as a powerful way to meaningful connect with audiences. Now more than ever, passions are what galvanize communities, create emotional reactions, and drive commercial impact.

Last year our Australian team celebrated our biggest year ever. This refresh underscores significant investment back into our people and our product. It’s more than a new-look website, it’s an important milestone in our business as we continue to grow, adapt and evolve.

Importantly, it reflects the new ways we engage with communities across Australia – by driving advocacy with journalists and creators and creating stories through content and experiences. Whether it’s reducing the carbon footprint of the sports we love, supercharging investment into women’s football, or inspiring more kids to get healthy, we go beyond badging and LEDs to create tangible brand actions that earn attention with media, influencers, and fans.

This new platform coincides with a refresh to our brand identity and market proposition. We have a new logo, a bright colour palette and new playful brand identifiers.

Thanks for reading this far.

We hope you like our new space.
Stay a while, take a look around.
We hope to chat to you soon.